OBVIOUS BASIC was born from decades of experience in Italian knitwear. Founded by Gianluigi Vavassori, the brand draws inspiration from a family legacy that began in 1962 with a small knitwear workshop. Over the years, that workshop grew into a successful business known for quality and craftsmanship.

In 2013, after a fruitful collaboration with Paolo Pecora, OBVIOUS BASIC launched its first independent collection. Characterized by eclectic, modern, and often ironic elements, the brand redefines casual menswear with bold design and high-quality materials.

Made in Italy, OBVIOUS BASIC combines tailoring heritage with a contemporary, expressive attitude. It’s a label for men who don’t settle for boring fashion—where every piece is a statement of personality and authenticity.