KEEP is a footwear brand deeply rooted in the artisanal tradition of Salento. Its story begins during World War II, when Giuseppe Caretto, only 17 years old, founded a small shoemaking workshop in Surbo, a town known for its shoemaking heritage. His hand-cut leather shoes quickly gained local popularity thanks to quality, precision, and passion.

In the 1980s, Giuseppe’s son inherited this passion and refined the business, investing decades into mastering techniques and research. From this came the creation of KEEP, a brand that blends classic Italian craftsmanship with contemporary styles, offering two unique lines: “Keep Originals” and “Keep 100% Italia.”

Today, KEEP continues to represent timeless elegance and true Made in Italy excellence, appreciated both nationally and internationally for its meticulous attention to detail and rich heritage.