Born twenty years ago from an inspiring journey to Peru, Anonym Apparel is a brand that blends French elegance with Peruvian quality. Founded by François Lauga, the label was born out of a deep appreciation for the local colors, traditions, and savoir-faire.

Since then, Anonym has nurtured authentic relationships with family-run workshops, creating collections using premium materials such as Pima cotton and alpaca fiber, crafted by local artisans with over 50 years of experience.

The production process is the result of a sustainable and responsible ecosystem, built over time with care and consistency. Each garment originates in Peru and takes shape in France, on the Landes coast, where the creative team defines styles, palettes, and concepts in collaboration with multibrand stores and fashion professionals.

Anonym Apparel offers a timeless, durable, and comfortable wardrobe, designed for an authentic and inclusive lifestyle—far from the fast-fashion logic. It’s a brand for those who value quality, heritage, and the people behind every stitch.