CARE LABEL

CARE LABEL is the brainchild of Leopoldo Durante, a designer with multiple international experiences in collaboration with Lapo Elkann.
CARE LABEL, literally means careful brand / maintenance label.
Care is to be understood as a care in the search for the best qualities of selvedge denim and any other material used. Each model in the collection will be modeled on the client's body, the "carelabelist", who will be the interpreter of the company's values:
care, respect and ethics.
The brand pays much attention and attention to details: like the silk-screen prints inside jeans, or the pure copper buttons that oxidize over time or the paper patch label.
CARE LABEL jeans are thought, designed, created and produced entirely in Italy, in Umbria. Creativity, innovation, classic but contemporary style, craftsmanship and certification.
CARE LABEL is attentive to changes and at the same time aims to recover and enhance that typically Italian know-how. On our site you will find a line of men's jeans, made with CANDIANI fabrics (a brand of excellence for selvedged denim and called "the greenest mill in the blue world"), a guarantee of eco-sustainability, made in Italy, respect for the environment, quality.