WRAD was founded in 2015 by Matteo Ward, Silvia Giovanardi, and Victor Santiago as a social movement aiming to raise awareness of the real cost of fashion. The brand promotes sustainable, gender-free clothing made in Italy.

Its iconic GRAPHI-TEE, winner of the Red Dot Design Award, is dyed using recycled graphite, an ancient technique that dramatically reduces water consumption. Made from certified GOTS organic cotton, the garments combine traditional craftsmanship with cutting-edge design.

WRAD’s commitment goes beyond t-shirts: anoraks waxed with beeswax instead of oil, hemp sweatshirts, and circular textile technology all reflect a deep focus on sustainability, function, and emotion. WRAD is not just a brand—it’s a manifesto.