GUM Gianni Chiarini Design was born in Florence from the creative vision of Gianni Chiarini, with a bold mission: to create bags unlike anything seen before. The concept? Reimagine classic, iconic shapes using unconventional materials—like industrial PVC—typically found outside the fashion world.

With striking prints, vibrant colors, and edgy details, GUM bags stand out for their originality and unmistakable character. These modern accessories have quickly become fashion must-haves in exclusive boutiques.

The GUM woman is effortlessly chic, bold, fun, and never ordinary. Every bag expresses individuality and style, making it the perfect companion for anyone looking to make a fashion statement.